Search Engine Optimization (SEO)

Search engine optimization is not rocket science. It is the activities or modification of a web site in order to rank higher in Search Engine Results Page (SERP) by selected keywords.

What are the benefits of SEO for your web site?

Search engine optimization techniques can bring many benefits to a web site owner. Here, we summarizes them into this table:

For Business/Brand:	Brings more traffic to your web site, increase the chances for sales/conversions. Promotion that runs 24 hours a day increase your brand visibility, with a comparatively low cost. A properly designed and optimized website deserves high rankings compared to Pay-per-click (PPC) campaigne where costs are ongoing and unpredictable. A web site can retain its styles or branding needs before, during and after optimization.
For Visitors/Users:	Usability Observing basic optimization guidelines should mean that visitors have a more pleasant user experience. Targeted Traffic Search Engine Optimization techniques help targeting relevant content to users who are searching for it. Accessibility Observing sensible optimization procedures can make your web site more accessible to all users.
Technical or Web Standard Compliance:	Smaller pages that load faster Files size can be reduced by proper validation and optimization of the files during modification of pages. This in-turn minimizes server requests / overheads and quicker download time. Saving resources for both users and businesses. Cross-browser compatibility A properly optimized site will be as near as possible validated to high standards. This means that it should work in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors.

Why are you still hesitating?

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Do you know?

In 2008, there are about 1.5 billion (1,463,632,361) internet users worldwide.
Source: Internet World Stats
URL: http://internetworldstats.com/stats.htm

In 2008, 49% of all internet users now use search engines on a typical day.
Source: PEW/Internet, Search Engine Use (2008)
URL: http://www.pewinternet.org/pdfs/PIP_Search_Aug08.pdf

Users started at a search engine 88% of the time when we gave them a new task to complete on the Web.
Source: Jakob Nielson
URL: http://www.useit.com/alertbox/20040816.html

All studies, including our own, show that more than 90% of users never go beyond the initial Search Engine Result Page (SERP).
Source: Jakob Nielson
URL: http://www.useit.com/alertbox/search_engines.html

In 2008, major search engines like Google, Yahoo and MSN Live Search are responsible for 80% or more of the traffic received by most web sites.
Source: Marketing Charts
URL: http://www.marketingcharts.com/interactive/share-of-online-searches-by-engine-july-2008-5730/